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Leave Your Mark in Print

There is a time for everything in the marketing business. A time to stick with your current marketing strategy, a time to change your plan just a little and a time to try something completely different. The beginning of the year brings an exciting time to implement new strategies that could ultimately improve your company’s bottom line. Here are some ideas to help get your marketing in gear for 2012.

QR Codes
Technology rules the world these days, and consumers want information at their fingertips. QR codes are just that, a quick response code that your clients will love. The small square codes can contain a large amount of information, and anything that you would like to program into them. You can place them on direct mail, business cards, posters and even buildings. In terms of marketing, you can direct customers to a coupon, contact information or a link to a special promotion on your website. The possibilities for creativity are virtually endless.

Personalization
Nobody likes to be treated as just another number. And with variable data, your customers won’t feel like a number at all. Variable data printing allows you to personalize your mailings towards each of your customers. The more information you have on your customers, the more personal you can get. And in today’s social media world, there’s more information to get. This marketing strategy allows you to deliver messages that matter to your customers, meaning they won’t automatically ditch your mail because they find it irrelevant.

Content is King
With all of the information we ever need—and then some—readily available to us online, many think the traditional printed newsletter is dead. Oh, contraire. Consumers are information hungry and a well-produced, quick-read newsletter is just the ticket to keep your brand on your customers’ mind.

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